LUX Bar Soap – Lily with Vitamin C, E & Glycerin.

LUX Lily 360° Activation Campaign The Glow She Carries /

This is a self-initiated conceptual advertising and activation project created for portfolio, creative exploration, and presentation purposes only. It is not an official campaign, commissioned project, or approved brand work for LUX, Unilever, or any related brand owner. All trademarks, product names, logos, and brand references belong to their respective owners and are used only as part of a speculative creative case study.

LUX Lily — The Glow She Carries is a premium 360° beauty activation that transforms the everyday soap ritual into an immersive world of softness, fragrance, and feminine radiance. Through the LUX Lily Glow Room, visitors experience a luxury mall journey featuring a lily scent tunnel, softness touch bar, ingredient glow wall, AR scan, glow mirror, photo studio, and retail counter.Designed for GCC malls, beauty retail,

social media, and influencer amplification, the activation connects emotional brand storytelling with real product trial and purchase conversion. It turns LUX Lily into a memorable beauty experience — one women can feel, capture, share, and take home.