Riyadh Air
THE FUTURE FLIES WITH YOU.
Mubasheer HussainRiyadh · Saudi Arabia
I CREATE WORLDS
BRANDS CAN LIVE IN.
Senior Art Director & Creative Lead building cinematic 360° campaigns across advertising, motion, 3D, experiential and AI-powered creative production.
Creative direction · 360° campaignsScroll to explore ↓
Selected work / 01—06
CREATIVE WORLDS.
Creative thinking
I DON’T CREATE ISOLATED ASSETS.
I BUILD CREATIVE SYSTEMS.
IdeaVisual worldFilmDigitalExperience
ONE IDEA. EVERY SCREEN. EVERY SPACE. EVERY EXPERIENCE.
Motion & CGI
I CAN THINK.
AND I CAN MAKE.
Cinematic motion, product CGI, 3D environments, compositing, editing and storyboard-to-final production.
Enter Motion & CGI ↗AI Creative Lab
HUMAN IDEA.
MACHINE SCALE.
AI IS NOT THE IDEA. IT’S PART OF THE PRODUCTION SYSTEM.
Enter AI Lab ↗Brand activations
STEP INSIDE THE BRAND.
LUX and Pears soap activation concepts by Mubasheer Hussain. Self-Initiated Concepts — proposed creative work, not official commissions or completed installations.
LUX Lily — The Glow She Carries
A beauty activation concept using a floral entrance, product discovery and interactive mirrors.
Explore the visitor journey ↗
Pears — Pure & Gentle
A mall activation concept built around transparent amber soap, warm light and product discovery.
Explore the visitor journey ↗Inside the making
THE IDEA.
THE FRAME.
THE FEELING.
A closer look at the supplied campaign boards, product studies and finished concept films.
Self-Initiated Concept · AI-assisted creative production
Capabilities
FROM IDEA TO EXPERIENCE.
- 01
Creative Direction
- 02
360° Advertising
- 03
Film + Motion
- 04
3D + CGI
- 05
Experiential
- 06
Digital + UI/UX
- 07
AI Creative Production
About
TWO DECADES OF MAKING IDEAS VISIBLE.
20+Years experience
2006Saudi advertising experience
360°Integrated campaign thinking
AICreative production
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