Riyadh Air
THE FUTURE FLIES WITH YOU.
Selected work
CREATIVE WORLDS.
Campaigns, films and experiences connected by one idea.
Explore LUX & Pears activations ↓13 projects
Zain 5G
EXPERIENCE WHAT'S NEXT.
iPhone Duo
OPEN MORE.
Qiddiya City
LIFE PLAYS HERE.
Riyadh Metro
THE FUTURE MOVES HERE.
Saudi National Day
A STORY WOVEN FORWARD.
Saudi National Day 96
WE ARE TOMORROW’S ORIGIN.
STC
STC FUTURE HUB.
Almarai
FRESH IN EVERY MOMENT.
Tasali Chips
CRUNCH THE HEAT.
Masar Destination
EVERY JOURNEY FINDS ITS WAY.
AL BAIK
PUTTING MMMM’S AND WOOOW’S.
Clear Men Shampoo
UNLOCK THE POWER WITHIN.
Brand activations
STEP INSIDE THE BRAND.
LUX and Pears soap activation concepts by Mubasheer Hussain. Self-Initiated Concepts — proposed creative work, not official commissions or completed installations.
LUX Lily — The Glow She Carries
A beauty activation concept using a floral entrance, product discovery and interactive mirrors.
Explore the visitor journey ↗
Pears — Pure & Gentle
A mall activation concept built around transparent amber soap, warm light and product discovery.
Explore the visitor journey ↗Start something