STC · Self-Initiated Concept
STC FUTURE HUB.
Project
STC
Future Hub
Market / Year
Saudi Arabia / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Campaign Development · Experiential Concept · AI-Assisted Visual Development
Disciplines
Advertising · Telecommunications · Film · Digital · Experiential · AI Creative Production
Creative Platform
THE FUTURE RUNS ON CONNECTIONS.
A self-initiated exploration of connectivity through Riyadh, people and immersive technology environments.
Visual Direction
A CONNECTED VISUAL WORLD.
Violet light, city architecture and connected spaces define the supplied campaign studies.
The work explores how a telecommunications idea can extend from advertising into an experiential environment.
Concept Film
STC FUTURE HUB IN MOTION.
CAMPAIGN APPLICATIONS.
Experiential
AN IDEA YOU CAN STEP INTO.
The Future Hub studies translate the campaign into illuminated architecture and shared spaces.
DESIGN DEVELOPMENT.
Creative Takeaway
CONNECTION AS AN EXPERIENCE.
The selected work brings campaign imagery, film and spatial direction into one STC concept presentation.
All artwork and film shown here belong to a self-initiated creative study and do not imply an official STC commission.
Project status & credits
Self-Initiated Concept
This is a self-initiated campaign concept by Mubasheer Hussain. It is not an official commission or an endorsement by STC. Campaign applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain