Almarai · Self-Initiated Concept
FRESH IN EVERY MOMENT.
الطزاجة في كل لحظة
Project
Almarai
Fresh in Every Moment
Market / Year
Saudi Arabia / GCC / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Campaign Development · Storyboard Direction · AI-Assisted Visual Production
Disciplines
Advertising · FMCG · Film · Digital · Experiential · AI Creative Production
THE CAMPAIGN IDEA
ONE FAMILY OF PRODUCTS. EVERYDAY MOMENTS.
Fresh in Every Moment connects Almarai’s dairy range with familiar moments around the Saudi family table. Each product has its own occasion, held together by warm daylight, shared meals and a consistent bilingual visual system.
CAMPAIGN FILM
FRESHNESS THROUGH THE DAY.
The supplied multi-product concept film brings the campaign’s breakfast, meal and baking moments together.
CREATIVE DIRECTION
SIX PRODUCTS. ONE RECOGNISABLE WORLD.
Fresh milk opens the morning. Laban accompanies a shared meal. Yoghurt brings a spoonful of freshness, while labneh and feta expand the table into toast and salads. Butter completes the range through baking.
These are proposed creative applications and AI-assisted product visualisations, not an official commission or evidence of a live campaign.
THE MASTER CAMPAIGN.
ART DIRECTION
FROM THE PRODUCT TO THE MOMENT.
The packaging stays prominent, with the food and people giving each product a distinct setting. Blue brand elements, cream tones and natural light connect the range.
ONE IDEA. SOCIAL FORMATS.
THE STORY, FRAME BY FRAME.
FROM STORYBOARD TO FILM.
EXPERIENCE CONCEPT
STEP INTO A FRESH MOMENT.
The supplied experience board extends the family of products into a proposed branded space, with product discovery and moments of interaction. It is presented as a spatial concept rather than a completed installation.
THE CAMPAIGN SYSTEM.
CREATIVE TAKEAWAY
A RANGE THAT FEELS CONNECTED.
The same campaign idea carries across six products, social formats, film, storyboard and experiential applications. Only the strongest portfolio-ready supplied artwork is shown here, keeping the case study sharp, focused and consistent across screen sizes.
Project status & credits
Self-Initiated Concept
This is a self-initiated campaign concept by Mubasheer Hussain. It is not an official commission or an endorsement by Almarai. Campaign applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain