MUBASHEER HUSSAINMH
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Tasali Chips · Self-Initiated Concept

CRUNCH THE HEAT.

عيش حرارة القرمشة!

Tasali Chilli Chips — Crunch the Heat — red pack and golden chips in the proposed event world

Project

Tasali Chips

Crunch the Heat

Market / Year

Saudi Arabia / GCC / 2026

Self-Initiated Concept

My role

Creative Direction · Art Direction · Campaign Development · Activation Concept · Storyboard Direction · AI-Assisted Visual Production

Disciplines

Advertising · FMCG · Film · Experiential · Digital · AI Creative Production

Explore this case study

Creative platform

TASTE IT. FEEL IT. CAPTURE IT. SHARE IT.

Crunch the Heat turns the spicy crunch of Tasali Chilli Chips into a bold red world of product imagery, reactions and shared experiences. The supplied concept centres on the recognizable 155g red pack.

Tasali Crunch the Heat integrated campaign board
Integrated campaign development — Self-Initiated Concept

Concept film

BRING THE HEAT TO LIFE.

Art direction

RED HEAT. GOLDEN CRUNCH.

A red-and-black palette, golden ridged chips and chilli-inspired light connect the campaign across formats.

The pack, bilingual identity and appetising chip texture remain the focal points of the supplied artwork.

The activation

STEP INSIDE THE CRUNCH.

The proposed activation translates the campaign into a giant pack entrance, sampling, interactive challenges and shareable moments. These are concept visualisations, not a completed event.

Tasali experiential campaign overview
Proposed experiential campaign system

THE VISITOR JOURNEY.

  1. 01

    Arrive

    A giant red pack and illuminated arch introduce the brand world.

  2. 02

    Taste

    A sampling counter connects the physical experience to the product.

  3. 03

    Play

    The proposed Heat Challenge and Spin & Win invite participation.

  4. 04

    Capture

    A reaction studio and giant chip bowl create photo moments.

  5. 05

    Share

    Campaign frames extend the experience into social content.

Tasali activation storyboard — visitor journey overview
Supplied activation storyboard — proposed visitor sequence

Creative takeaway

ONE PACK. AN ENTIRE WORLD.

The campaign connects product recognition with motion, media applications and an experiential story.

Creative objectives in the planning materials describe intended outcomes; this presentation makes no claim of measured results or an official commission.

Project status & credits

Self-Initiated Concept

This is a self-initiated campaign concept by Mubasheer Hussain. It is not an official commission or an endorsement by Tasali Chips. Campaign applications shown here are proposed creative work.

Creative Direction & Art Direction — Mubasheer Hussain

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