iPhone Duo · Self-Initiated Concept
OPEN MORE.
Project
iPhone Duo
Open more
Market / Year
Saudi Arabia / Concept / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Campaign Development · Storyboard Direction · AI-Assisted Visual Production
Disciplines
Advertising · Film · Product Visualization · Digital · AI Creative Production
Creative platform
ONE DEVICE. MORE POSSIBILITIES.
Open more connects an imagined folding device with more space to create, connect and enjoy. iPhone Duo is a speculative creative concept, not an announced Apple product or an official Apple campaign.
Campaign film
OPEN THE WORLD.
Art direction
PRECISION MEETS POSSIBILITY.
A dark product world, controlled silver highlights and a blue-violet screen motif give the reveal its visual identity.
Warm Riyadh lifestyle scenes extend the idea from the object into everyday creative, social and entertainment moments.
THE DETAIL BEFORE THE REVEAL.
THE STORY, FRAME BY FRAME.
Print campaign
SMALL WHEN YOU WANT IT. BIG WHEN YOU NEED IT.
Product-led posters and human stories carry the same opening idea across the supplied campaign artwork.
PRINT & CAMPAIGN KEY VISUALS.
ONE IDEA. SOCIAL FORMATS.
Outdoor & transit
OPEN MORE, AT CITY SCALE.
The supplied mockups place the concept in a digital billboard, an airport, a rail setting and a bus application.
These are proposed campaign visualisations, not photographs of a live media placement.
IN THE PUBLIC REALM.
Creative takeaway
KEEP THE IDEA RECOGNIZABLE.
The opening silhouette, blue-violet light and concise campaign line connect product detail with the wider campaign.
Imagined product forms, interface features and brand applications are presented solely as self-initiated creative exploration.
Project status & credits
Self-Initiated Concept
This is a self-initiated campaign concept by Mubasheer Hussain. It is not an official commission or an endorsement by iPhone Duo. Campaign applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain