AL BAIK · Self-Initiated Concept
PUTTING MMMM’S AND WOOOW’S.
Project
AL BAIK
Putting MMMM’s and WOOOW’s
Market / Year
Saudi Arabia / 2026
Self-Initiated Concept
My role
Creative Direction · Art Direction · Campaign Development · Film Concept · Storyboard Direction · AI-Assisted Visual Production
Disciplines
Advertising · Food · Film · Digital · Social · AI Creative Production
Creative Platform
TASTE THE LEGEND.
The supplied campaign explores the pleasure of food through crispy product detail, shared moments and an expressive golden visual world.
Visual Direction
FLAVOUR BECOMES A VISUAL WORLD.
Warm golden light connects the product, Riyadh and the people sharing a meal.
The red AL BAIK identity, recognizable packaging and close-up food textures anchor the cinematic concept.
Campaign Film
FROM FIRST BITE TO SHARED MOMENTS.
THE CAMPAIGN, SHOT BY SHOT.
Campaign Applications
ONE IDEA. MULTIPLE EXPRESSIONS.
The campaign boards bring together the supplied advertising layouts, social applications and visual development.
CAMPAIGN APPLICATIONS & DEVELOPMENT.
PRODUCT REVEAL STUDIES.
Creative Takeaway
MAKE THE PRODUCT THE CENTRE OF THE STORY.
Food texture, packaging, light and human moments carry the creative direction across this collection.
This is a self-initiated creative concept, not an official AL BAIK commission or endorsement.
Project status & credits
Self-Initiated Concept
This is a self-initiated campaign concept by Mubasheer Hussain. It is not an official commission or an endorsement by AL BAIK. Campaign applications shown here are proposed creative work.
Creative Direction & Art Direction — Mubasheer Hussain