Experiential / Self-Initiated Concept
LUX Lily — The Glow She Carries
A beauty activation concept using a floral entrance, product discovery and interactive mirrors.
The visitor journey
A BRAND YOU CAN STEP INTO.
A proposed creative experience by Mubasheer Hussain. These visualisations describe a concept, not a completed installation or an official brand commission.
Experience / 01
Arrive in the floral world
A floral entrance introduces the proposed LUX Lily experience before visitors step inside.
Experience / 02
Move through the story
The arrival tunnel extends the floral palette into a spatial journey.
Experience / 03
Discover the product
A focused product display connects the setting with the soap at the centre of the idea.
Experience / 04
Make it personal
Interactive mirrors are proposed as a moment of individual discovery within the experience.
Experience / 05
Carry the idea forward
The retail setting translates the visual world into a product discovery moment.
Experience / 06
See the complete sequence
The supplied storyboard brings the proposed experience together.
Concept film
THE WORLD IN MOTION.
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