← Brand activations

Experiential / Self-Initiated Concept

Pears — Pure & Gentle

A mall activation concept built around transparent amber soap, warm light and product discovery.

Pears — Pure & Gentle — Pears mall installation

The visitor journey

A BRAND YOU CAN STEP INTO.

A proposed creative experience by Mubasheer Hussain. These visualisations describe a concept, not a completed installation or an official brand commission.

Experience / 01

Meet the amber world

Transparent amber forms and warm light establish the proposed Pears installation.

Pears — Pure & Gentle — Pears mall installation
Pears — Pure & Gentle — Pears mall installation

Experience / 02

Understand the space

The spatial overview shows how the product world could sit within a mall.

Pears — Pure & Gentle — Spatial overview
Pears — Pure & Gentle — Spatial overview

Experience / 03

Discover the product

The display gives the soap a clear focal point within the installation.

Pears — Pure & Gentle — Product display
Pears — Pure & Gentle — Product display

Experience / 04

Explore another perspective

A second installation view explores visibility, scale and the surrounding environment.

Pears — Pure & Gentle — Installation perspective
Pears — Pure & Gentle — Installation perspective

Experience / 05

Approach the experience

The visitor approach considers the first impression from the surrounding mall.

Pears — Pure & Gentle — Visitor approach
Pears — Pure & Gentle — Visitor approach

Experience / 06

Bring the world together

The mood board gathers the material, product and spatial direction of the concept.

Pears — Pure & Gentle — Mall activation mood board
Pears — Pure & Gentle — Mall activation mood board

Continue exploring

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Start something

LET’S BUILD SOMETHING PEOPLE REMEMBER.

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